The vegetables above all look beautiful, but do we know if they’re genetically modified. Do you know when you’re picking fruit and vegetables at the local grocery store? The answer is no, but that might start to change of the voters of California approve Proposition 37. The proposed law would require that food manufacturers appropriately label all food, whether raw or processed, that contain ingredients made from genetically modified organisms (GMOs). That term refers to scientific procedures that have altered the genetic material in various organisms.

The idea is the consumers have a right to know what kinds of food they are buying and eating, while opponents argue that it would be too burdensome or costly. These initiatives have failed many times in other states, but California often leads the nation on these issues.

Tons of money is being spent by opponents of the law. Both sides are running commercials and spending money on mailers, but the food companies and their allies are spending like crazy. They can afford slick commercials. Yet the proponents have passionate supporters of these regulations. It will be interesting to see what happens.